The Elso Story

The proudly Namibian Company was founded on conservation principles with the original owner seeing an opportunity to utilize the fat of the elephants that were culled due to severe over population in the Etosha National Park. Soap was produced and through this the famous blue bar soap with the elephant logo was born.

Elso Holdings is a Namibian manufacturer of bio-degradable soaps, Sanitary paper and cleaning equipment. It is focused on the Retail, Hospitality, Industrial and Commercial segments of the fast-moving consumer goods (FMCG) and cleaning equipment market.

1956
The company was founded by Mr Elmar under the name Elephant Soap Company
1998
42 years later the Elephant Soap Company became Elso Holdings when acquired by the new owner’s. They wanted to build on the Heritage and decided to keep the existing logo.
2016
Elso Holdings was acquired by Eos Capital, a private equity firm, with the goal of creating a more sustainable business from a sole proprietor.
2017
Elso launches Dew Fresh Bubble Bath
2018
Elso launches new Citro Range for the Retail market
2019
Elso outsources its distribution to CIC

Online shop coming soon

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