For over 50 years Windhoek-based cleaning products manufacturer Elso Holdings has been the premier provider of ecologically sound, guaranteed non-toxic products in Namibia. From humble beginnings of manufacturing soap, to manufacturing a variety of products for wholesalers, retail, guesthouses, hotels, businesses. start writing!

By investing in new machinery and implementing rigid quality control measures the Rusch’s have seen Elso’s growth exceed their expectations. “With new machinery we can introduce different product sizes and new packaging into our ranges. We are very customer focused, supplying the best products at affordable prices” Mr Rusch says.

“We are very resolute on biodegradability in our products to insure the conservation of our local natural environment. This come together in our company motto ‘for a better life’; we want to provide a better life for the future of the people of Namibia and of Africa” he says. With only local people being used in the manufacturing process, Elso believes that their staff is their biggest asset.

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